Coaching programs

Three tiers, one coach reviewing every plan.

The difference between tiers is how much direct access and customization you get — not the quality of programming.

Starter

$99 / month
  • Personalized training plan
  • Nutrition guidelines
  • Weekly written check-ins
  • Full exercise video library
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Elite 1:1

$399 / month
  • Fully custom training & nutrition
  • Weekly 1:1 video calls
  • Priority messaging
  • Full accountability partnership
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Compare in detail

FeatureStarterTransformationElite 1:1
Personalized training plan✓✓✓
Nutrition guidelinesGeneralPersonalizedFully custom
Check-insWeekly, writtenWeekly, video callWeekly, 1:1 call
Direct messaging—✓Priority
Plan adjustmentsMonthlyWeeklyAs needed
Progress tracking dashboard—✓✓
Exercise video library✓✓✓
Grilled salmon and quinoa bowl prepared as part of an Apex Coaching nutrition plan

Nutrition that fits real food, not a meal plan you'll abandon

Every tier includes calorie and macro targets built around foods you actually eat. Transformation and Elite clients get a fully personalized plan, adjusted as your training changes — no bland chicken-and-rice templates, no supplements to sell you.

Ask about nutrition coaching

A closer look at each program

Starter

$99 / month

Built for people who know how to train but want a real plan and someone checking in on it. Best if you're comfortable training independently most days.

What's included

  • 4–5 day training split, updated monthly
  • General nutrition targets and guidelines
  • Written weekly check-in via form
  • Full video library for every exercise

Good fit if you

  • Have trained consistently for 6+ months
  • Want structure without daily contact
  • Prefer a lower monthly commitment

Transformation

$199 / month

The most popular tier. Weekly video calls and direct messaging mean your plan adjusts in real time around your week, not once a month.

What's included

  • Everything in Starter
  • Personalized nutrition plan with macros
  • Weekly 20-minute video check-in
  • Direct messaging, replies within 24 hours
  • Progress tracking dashboard

Good fit if you

  • Want weekly accountability
  • Have an unpredictable schedule
  • Are working toward a specific goal or event

Elite 1:1

$399 / month

Full accountability partnership. Training and nutrition are rebuilt around your calendar as often as needed, with priority access to your coach.

What's included

  • Everything in Transformation
  • Fully custom programming, adjusted as needed
  • Priority messaging, same-day replies
  • Quarterly in-depth progress review

Good fit if you

  • Travel frequently or have a demanding role
  • Want the highest level of accountability
  • Are training for a specific performance goal
Apex Coaching trainer working with a client

Not sure which tier fits?

Book a free consultation and we'll figure out the right starting point together.

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